Our Online Sportsbook Ranking System Explained
There are many things that we consider before we recommend you an online bookmaker, such as the sports covered and range of markets, how user-friendly it is, the promotions, and more. Each of these elements is given a weight and we then use these to give the bookmaker an overall score. Here are some more details about how we rank online sportsbooks:
Licensing Authority – 35%
When you place a bet you are risking your own hard earned money and that is why it is vitally important that the bookmaker you are using is properly licensed. There are many licensing authorities in the world, such as the UK Gambling Commission, the Malta Gaming Authority, and the Alderney Gambling Control Commission. If the bookmaker has a license from a respected authority then you know that it is a fair place to bet and that they will not steal your money. Some licensing authorities are stricter than others are, so the stricter the authority, the higher the score.
Sports and Markets – 15%
There is no point in using an online bookmaker that doesn’t offer odds on the sports that interest you. Luckily, today most sportsbooks cover a huge range of sports. However, there can be a big difference in the markets offered. We look at the full range of sports and markets covered by a sportsbook and the more they offer, the higher they score.
Payment Methods – 10%
Often people will forget to take a close look at the payment methods available at an online bookmaker. While nearly every reputable bookmaker will allow you to use credit and debit cards, some people may want or need to use alternative payment methods such as e-wallets, pre-paid cards, mobile solutions, etc. We look at all the payment methods offered by a bookmaker, the processing times for deposits and withdrawals, and judge them on how fast and convenient they are.
New Player Bonuses – 8%
Almost every online bookmaker offers some kind of welcome bonus for new players. However, some are far better than others are. For instance, some bookmakers may offer bonuses that are only suited to those with large bankrolls, while others may have very hard to meet wagering requirements attached to the bonus. We carefully look at any welcome bonuses offered and their terms and conditions to ensure that they are fair and suitable for a wide range of customers.
Promotions and Loyalty Schemes – 10%
The promotions and loyalty schemes offered by online bookmakers give you the chance to get far more for your money. Promotions come in many different forms and could include free bets, deposit bonuses, cash back and more. Loyalty schemes will reward you for being a regular customer and often offer a huge range of benefits such as faster withdrawals, bigger bonuses, exclusive promotions, and so on. We take a careful look at the bookmakers’ promotions and loyalty schemes to find you the best of them.
Interface and Mobile Support – 7%
Many online bookmakers cover a huge range of sports and will have hundreds of thousands of betting markets available at any given time. This means that there is often a huge amount of information and it is vital that the bookmaker has a well-designed interface that makes it easy to find what you are looking for. Similarly, it is important that the bookmaker is mobile compatible so that you can place bets on the go, take advantage of in-play betting, and so on.
Customer Service – 15%
Hopefully you will never need to contact customer service as you will have an entirely smooth experience. However, sometimes things do go wrong and you will need some help. We look at the customer service offered by bookmakers, the ways in which you can contact them, how readily available they are, how quickly they respond, and so on.